Rachel Kornak

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Stanford - Innovation & Entrepreneurship Program Review

7/5/2013

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Learn about the program at create.stanford.edu/
I completed two online courses from Stanford's Innovation & Entrepreneurship Certificate Program: Marketing Innovation and Creating Demand: Driving Growth Using Traditional, Social, and Viral Marketing.  

Cost: ~$1,000 per course
Format: Asynchronous, Open Schedule (45 days to complete the course after enrolling), Video Lectures, Power Point Slides and Case Studies.
Assignments: Open-Ended, Short Essay Responses (w/ personalized feedback within 48 hours) + Multiple Choice Final. 
Both classes were very practical and utilized many best practices in distance education.  I was impressed by their format - short lecture videos (typically 5-10 minutes each) followed by mini-exercises in which you apply the concepts to your own company.  I used the e-magazine I created (www.geopivot.org) to complete the exercises.  

As part of the program, I created social media and traditional marketing plans, identified my target audiences and potential partners, learned how to optimize my website to encourage word-of-mouth advertising, selected a set of metrics to track my progress, designed a dashboard to easily visualize data trends, and created contingency plans for undesirable scenarios.

I enjoyed the classes so much, I'm considering completing six more to earn the Innovation & Entrepreneurship Professional Certificate.  I'm particularly interested in the classes below:
  • The Power of Stories to Fuel Innovation
  • Cultivating the Entrepreneurial Mindset
  • Negotiation: How to Get (More of) What You Want
  • Financing Innovation: Valuing Projects and Firms
  • Building Business Models
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